> Currently: Senior Developer at American Honda Motor Co.

Hello, my
name is Max Moed.

I design and build digital products and analytics solutions that drive insight and automation.

American Honda
The Hershey Company
Paychex
JM Family

About

I'm a technology and analytics professional with a background in enterprise architecture, business architecture, data analytics, and digital innovation. I enjoy working at the intersection of technology and business to drive meaningful impact.

Outside of Work

When I'm not working, I love spending time with my friends, cooking, and staying active. I'm also really interested in building PCs and learning more about the hardware and technology that powers everything we use.

Selected Work (Click to View Project)

Experience

  1. April 2026 — Present

    Senior Developer · American Honda Motor Co.

    • Techline Dashboard — Created wireframes, models, and dashboards in Qlik, Power BI, and AWS Redshift for the Techline team, helping identify warranty issues faster and saving time.
    • Battery Dashboard — Created a GitHub repository, ETL pipeline, QVD generators, and a Qlik dashboard to surface "Golden Battery" candidates and potential problem dealerships, saving Honda resources.
    • BEAR Application — Leading UI/UX design for budgeting and expense reporting app (BEAR) full-stack app with Figma, Confluence, and VS Code using agile sprints and GitHub CI/CD across teams.
  2. November 2025 — April 2026

    Dx Program Lead - Business Architect · American Honda Motor Co.

    • Developed and implemented a new DX process so NAQC teams could submit requests for new solutions, increasing efficiency and enabling new technologies.
    • Built backend automation for the DX process using Power Automate, Power Apps, Power BI, and GitHub to support agile project tracking.
  3. October 2024 — October 2025

    Lead Analyst, OMNI & B2B Insights · The Hershey Company

    • Developed and automated monthly digital performance reports for the Walmart OMNI team covering search, content, and ratings/reviews using Alteryx and Databricks.
    • Led a competitive insights project and presented key findings to leadership, guiding strategic decisions and delivering cost savings based on competitor practices.
    • Built B2B sales reporting models in SAP Datasphere and dashboards in SAC to support data-driven decision-making and track transitions from email to web orders.
    • Built an on-demand Power BI dashboard for Instacart, GoPuff, Uber, and DoorDash to drive insights and increase sales.
    • Expanded the KPS dashboard using Python in Databricks and Power BI to improve product keyword targeting across retailers, helping drive overall sales growth.
  4. June 2023 — October 2024

    Analyst, Insights & Analytics · The Hershey Company

    • Delivered the end-to-end automation of the CTT system using Alteryx, Axway Secure File Transfer, and Azure File Storage, Databricks, and designed the front-end in Power BI.
    • Designed and implemented the Content Comparison Audit Tool (Alteryx + Power BI) to align brand and content teams on preferred digital assets, improving customer experience.
  5. January 2023 — June 2023

    Digital Transparency Analyst · The Hershey Company

    • Product Owner for the Content Transparency Tool—a proprietary workflow and front-end solution enabling real-time content syndication tracking.
    • Took over ownership of the SmartLabel process and led a cross-functional initiative involving Digital, ESG, IS, Regulatory, and Legal teams to transition ownership to an external partner.
  6. October 2020 - January 2023

    HR Data Analyst · Paychex

    • Responsible for running reports in excel, HR software, and creating dashboards for payroll and taxes.
  7. June 2019 - March 2020

    Data Analyst · JM Family Enterprises

    • Prepared and processed data sets to produce valuable information in relation to data storage, cost analysis, and scaling Oracle usage in SQL and excel.

Education

  1. August 2024 — December 2025

    Master's Degree · Enterprise Architecture and Business Transformation

    Penn State World Campus

  2. September 2016 — May 2020

    Bachelor's Degree · Economics

    University of Wisconsin - Madison

  3. September 2016 — May 2020

    ISSUES Certificate · Integrated Studies in Science, Engineering, and Society

    University of Wisconsin - Madison

Skills & Expertise

  • Enterprise Architecture
  • Business Architecture
  • Enterprise & Business Modeling
  • Risk & Security Analysis
  • SAP Datasphere & SAC
  • Alteryx, Power BI, SQL, Databricks, Snowflake
  • Azure, AWS, Python, Excel, Visio
  • Digital Commerce, Strategy, Leadership
  • Unify IRI, Circana, Salsify, Profitero, Walmart Luminate
  • Jira, Confluence, Loop, GitHub, Figma

Awards & Certifications

  • Awards: Alteryx Customer Excellence Award - Business Impact, 2025
  • Certifications: TOGAF Business Architecture Level 1, Alteryx Designer Core, Cyber Security and Forensics Foundations, Google Data Analytics 1 & 2, Snowflake Gen AI Bootcamp, Lean Six Sigma Green Belt, Advanced SQL for Data Analytics, Azure AZ-900 Azure Fundamentals, Figma UI UX Design Essentials

Contact

Let's work together.

Have a project in mind or just want to say hi? Reach out.

max.moed22@gmail.com